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The transformation of communication and media studies in a digital age

With digital being the trend of the times, the fast rate at which media has adopted this newer platform is natural and to be expected. A trendy example of this is how our entertainment has moved from terrestrial TV to video streaming, transforming how we are engaged in this era of digitalisation.

The oral and written communication of the earliest communities included poems, storytelling, teachings and manuscripts. This was overtaken by the printed media which revolutionised the way information was distributed and the number of people who had access to the information. Johannes Gutenberg and his printing press were instrumental in some ways of changing the hierarchical nature of society. So great was the mechanical movable type printing that it kicked off the Printing Revolution and is considered a major milestone of the second millennium. Radios then took off in a big way as did television, and soon came the information age and passed into a digital age, which experienced a complete reinvention of all media.

The digital age gave birth to social media platforms as the new way of communication. You can now ping your friends, post stories, get the latest trends and follow your interests — all on the same platform. Users are younger and have larger reach through a variety of apps and social media platforms. Opinions and experiences can be shared with millions with just a click of a button, with the ability to go viral in a matter of mere hours. The digital age has won elections and triggered revolutions, connected visions across the global and mobilised the funding of various movements.

Mass media caters no more to general needs of the masses. It is customisable and focuses on the interests of each and every individual. The person who was once just a reader, an audience member if you will, is now a user and a content generator themselves. And as a user they have the power to subscribe, unsubscribe, like, comment and most importantly choose what they participate in and what they contribute to.

For the first time in history, audio, video, animation, graphics and text can be put into a single frame. Multimedia has become the language of communication in the digital world. With millions of products flooding the Internet every day, branding and advertising are more important than ever before. The heart of digital media and communication is to educate and empower the user.

Along with the communication and media industry, the mass communication studies have also experienced a huge shift in curriculum. Communication and media studies have transformed from classroom based education to a practical and skills based degree where the students have the freedom to express their creativity in any area of their interest.

Communication in the digital age is both complex and simpler. It is indeed a challenge for businesses as well as individuals to keep up with the pace of digital communication. Effective communication requires skills that are critical to succeed in this highly competitive world.


The goal of Mass Communication programme at SEGi University is to prepare the students to be responsible leaders in the field of communication and media, willing to contribute to the society at large.


It equips the students with both practical as well as theoretical knowledge required to adapt to the digital era of communication and media. The skill sets acquired by students help them to understand communicative issues, come up with solutions for audiences and strengthen communication in different areas such as corporate communication, interpersonal and public interactions.


The curriculum at SEGi University exposes the students to a wide range of courses like journalism, public relation, advertising, broadcasting and many more. The theoretical knowledge gained during the course helps them to succeed in the fields like marketing, advertising, public relations and counseling. On the other hand, the practical and industry related knowledge acquired by the students help them to become confident individuals ready to take up challenges in the dynamic world of their career in communication.


As a graduate of mass communication from SEGi University, some of the career options include journalist, producer, copywriter, communication specialist, public relation specialist, publisher, videographer, and director.


Irrespective of specialisation or the field students are in, the knowledge and skills acquired at SEGi University go a long way in making students the most sought-after professionals in the dynamic world that is the digital era.


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