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Scholarships Available
Accessibility
Kota Damansara MRT Station
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Qualification

BA in English & Public Relations

MOHE Approval Code

R/222/6/0020

 MQA Accreditation Code

MQA/FA0071

 Duration

3 Years

Intakes

Jan, Apr, June, Aug, Sept, Oct

Fees

From RM 54,900 (USD 13,165)

The programme aims to produce quality public relations practitioners with a sound command of the English language for government, corporate and non-profit organisations. Press agents, publicity and media relations managers, crisis managers, customer relations managers, public affairs managers, events managers and those in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies will find this programme useful. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.

The programme aims to produce quality public relations practitioners with a sound command of the English language for government, corporate and non-profit organisations. Press agents, publicity and media relations managers, crisis managers, customer relations managers, public affairs managers, events managers and those in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies will find this programme useful. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.

REQUIREMENTS

ENTRY REQUIREMENTS

  • A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects
    and a credit in English at SPM or its equivalent; OR
  • A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its
    equivalent; OR
  • A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its
    equivalent; OR
  • A Diploma in Media and Communication or its equivalent; OR
  • Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English
    at SPM or its equivalent.
  • For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR
    International English Language Testing System (IELTS) score of 5.0 OR its equivalent is needed.

Courses

These are some of the subjects that you will explore during your years of study. The subjects will give you the breadth and depth to graduate with a full understanding of this programme.

YEAR 1

  • Introduction to Communication Theory
  • English for Business Correspondence
  • English Grammar
  • Academic English
  • Public Speaking
  • Introduction to Mass Communication
  • Introduction to Linguistics
  • Introduction to Literature
  • General Psychology

Mata Pelajaran Pengajian Umum:

  • Hubungan Etnik/BM Komunikasi
  • Tamadun Islam & Asia/Malaysian Studies
  • Effective Listening
  • Personal Health Management
  • Kokurikulum

YEAR 2

  • Principles of Public Relations
  • English Phonetics and Phonology
  • Sociolinguistics
  • Strategies and Practices in Public Relations
  • Event Management
  • Introduction to Drama
  • Business Ethics
  • Law and Ethics in Mass Communication
  • Creative Writing
  • Crisis Management
  • Quantitative and Statistical Methods
  • Entrepreneurship
  • Environmental Management and Technology

YEAR 3

  • Desktop Publishing
  • Research Methods
  • Public Relations and Media Writing
  • Media Relations and Publicity
  • Public Opinion and Propaganda
  • American and European Literature
  • Research Project
  • Internship

FUTURE CAREERS

Here are just some of the careers you can embark on once you graduate from SEGi University’s Bachelor of Arts (Hons) English and Public Relations.

  • Press Agents
  • Publicity and Media Relations Managers
  • Crisis Managers

 

  • Customer Relations Manager
  • Public Affairs Manager
  • Events Manager
  • Many more careers in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.

FEES & SCHOLARSHIPS

The Bachelor of Arts (Hons) English and Public Relations programme at SEGi University is affordable and is a great value for students seeking a top-notch education:

Approximate Total Fees
(Local & International Students)

RM 54,900

We have scholarships for the brightest minds.

Fees will be reviewed annually. For the avoidance of doubt, SEGi University reserves the right to revise the fee payable for any given semester.

Enquire Now

Scholarships offered for 2020 intakes. Limited Seats Available.

Make an enquiry by filling your details in this form to express your interest. By doing so you will get the golden opportunity to talk to our counsellors and ask them all the questions you may have about the programme of your choice. They will be able to guide you on the admissions process, how to apply for scholarships as well as the best intake that will suit your needs!

So do drop us an enquiry today. It will be the first step towards a great university opportunity and a start of your career as an engineer! If you are sitting for SPM or STPM, You can also apply with trial exam results!









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