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Scholarships Available
Accessibility
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Qualification

BA in English & Public Relations

MOHE Approval Code

R/222/6/0020

 MQA Accreditation Code

MQA/FA0071

 Duration

3 Years

Intakes

Jan, Apr, June, Aug, Sept, Oct

Fees

From RM 54,900 (USD 13,165)

The programme aims to produce quality public relations practitioners with a sound command of the English language for government, corporate and non-profit organisations. Press agents, publicity and media relations managers, crisis managers, customer relations managers, public affairs managers, events managers and those in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies will find this programme useful. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.

The programme aims to produce quality public relations practitioners with a sound command of the English language for government, corporate and non-profit organisations. Press agents, publicity and media relations managers, crisis managers, customer relations managers, public affairs managers, events managers and those in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies will find this programme useful. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.

REQUIREMENTS

ENTRY REQUIREMENTS

STPM/A level – 2 principal passes with minimum CGPA 2.0
UEC – at least 5Bs
Foundation Programme – with minimum CGPA 2.0 or equivalent qualification
Diploma programme in related field – with minimum CGPA 2.0; 
Other Qualifications – Students with other qualifications will be considered on a case-by-case basis
Pass in an art assessment and interview for entry qualification with no background.

Courses

These are some of the subjects that you will explore during your years of study. The subjects will give you the breadth and depth to graduate with a full understanding of this programme.

YEAR 1

  • Introduction to Literature
  • Academic English
  • Public Speaking
  • Theory and Principles of Communication
  • Principles of PR
  • Introduction to Mass Communication
  • English for Business Correspondence
  • English Grammar
  • General Psychology
  • Introduction to Linguistics

YEAR 2

  • Creative & Innovative Publishing
  • Introduction to Drama
  • Crisis Management
  • Corporate Social Responsibility
  • Quantitative and Statistical Method
  • Law and ethics in Mass Communication
  • Southeast Asia Literature in English
  • Sociolinguistics
  • Creative Writing
  • Research Methods

YEAR 3

  • Strategies and Practices in Public Relations
  • Public Opinion and Propaganda
  • American and European Literature
  • Communication and Campaign Management
  • Media Relations and Publicity
  • Research Project
  • Public Relations and Media Writing
  • Internship

FUTURE CAREERS

Here are just some of the careers you can embark on once you graduate from SEGi University’s Bachelor of Arts (Hons) English and Public Relations.

  • Press Agents
  • Publicity and Media Relations Managers

 

  • Crisis Managers
  • Customer Relations Manager
  • Public Affairs Manager
  • Events Manager

FEES & SCHOLARSHIPS

The Bachelor of Arts (Hons) English and Public Relations programme at SEGi University is affordable and is a great value for students seeking a top-notch education:

Approximate Total Fees
(Local & International Students)

RM 54,900

We have scholarships for the brightest minds.

Fees will be reviewed annually. For the avoidance of doubt, SEGi University reserves the right to revise the fee payable for any given semester.

Enquire Now

Scholarships offered for 2019 intakes. Limited Seats Available.

Make an enquiry by filling your details in this form to express your interest. By doing so you will get the golden opportunity to talk to our counsellors and ask them all the questions you may have about the programme of your choice. They will be able to guide you on the admissions process, how to apply for scholarships as well as the best intake that will suit your needs!

So do drop us an enquiry today. It will be the first step towards a great university opportunity and a start of your career as an engineer! If you are sitting for SPM or STPM, You can also apply with trial exam results!









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