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This mass communications programme is going to be a game-changer for Malaysians

This mass communications programme is going to be a game-changer for Malaysians

Are you a grammar Nazi? Do you love creating engaging content – written, audio or visual or watching them? Are you adept with what’s happening around you and want to be a storyteller too?

Then a career in mass communication is meant for you. It will be a perfect marriage between your skills and your passion. You will get to do what you love for the rest of your life and make a living from it too!

Malaysians are one of the most active populations on the Internet, absorbing as much information as we can about various topics – from entertainment to breaking news from zones of conflict. Being multilingual, Malaysians are adaptable, curious and are able to comprehend many cultures and their uniqueness. As such a mass communications programme in Malaysia takes on these additional elements, making the course of study interesting and the career prospects upon graduation all the more exciting.

What is mass communication?

Mass communication is the art of communicating information to an audience. It can take any form: news, knowledge, advice, entertainment or even branding. The information can be communicated through various mediums: websites, blogs, radio stations, television, newspapers, magazines and advertising. This is a multi-faceted field, each of which has unique and exciting possibilities, some of which are mentioned below:

Journalism – One of the oldest forms of mass communication, journalism is the method of communicating information and opinion to the general public. This involves communicating news, events and activities. It is a job of immense responsibility.

Advertising – This involves promoting products or services to the common people with a goal of adding revenue for clients. The communication can be done through online advertising, poster ads, billboards, magazines and others.

Broadcasting – Broadcasting entails using the electronic medium – audio or video to communicate messages to the common people. When you hear the RJ talking over the radio about the weather condition – that’s broadcasting.

What is a mass communication degree?

It is a degree which will teach you the nuances of various kinds of communication so that you can establish a career in that field. You will be able to learn about advertising, journalism, public relations, communication and a host of other things.

Career prospects after a mass communication degree

After completion of a mass communication degree, there is a wide range of career options to choose from. You can be a:

  • Media planner
  • Multimedia specialist
  • Programme researcher, broadcasting/film/video
  • Public relations officer
  • Runner, broadcasting/film/video
  • Social media manager
  • Television/film/video producer
  • Web content manager
  • Advertising account executive
  • Broadcast journalist
  • Editorial assistant
  • Event manager
  • Film director
  • Information officer
  • Magazine journalist
  • Market researcher
  • UX designer
  • Writer

SEGi University’s offerings

At SEGi University, we believe offering the best to our students. We are enriched with an able Faculty of Communication and Creative Designing Department who deliver a Bachelor of Mass Communication (Hons) degree that is contemporary and customised. Rated as one of the best mass communication degrees in Malaysia, this course is tailor-made to launch the career of Malaysians in various facets of the communication world.

Unique features of SEGi Mass Communication Degree:

There’s a reason why our course has been rated as one of the best in Malaysia. Here’s a glimpse of what makes our course stand out:

Effective communicators: The course module is tailor-made to convert school leavers into effective communicators. You will be an expert communicator when you graduate.

Active involvement: We understand the need to be a people’s person to be an efficient mass communication professional. Our mass communication students get involved in a number of social activities and communication engagement programmes which hones their communication skills.

Nurturing talent: We are dedicated to nurturing talent. If you have it in you, we will polish it to ensure you grow up to be a thorough communicator and make us proud.

Who is it for?

This programme is meant for school leavers with a passion for communication. Our entry criteria include:

  • STPM with 2 principles passes or
  • A-Level or
  • Pass in relevant Foundation / Pre-University programme or other equivalent qualification in English

Since the course is all about communication, you need to clear an additional criteria for English language in the form of credit in English language in SPM pass in English language at Foundation or Diploma level or pass in any Foundation or Diploma programme where the English language is the mode of delivery or any equivalent qualifications that are approved by the MQA.

Length of the programme

This is a 3-year programme with industrial training in the third year.

Our alumni continue to work across various industries in Malaysia and abroad and make us proud. We are confident that upon graduation, you will join them in the industry and continue to touch a million lives by communicating with them effectively.

Find out more here!

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